Best EOFY Sales 2025 in Australia [Buying Guide]

EOFY Sales and Why You Shouldn't Miss Them

End-of-Financial Year (EOFY) sales are a major shopping event in Australia, usually occurring in June as the fiscal year comes to an end. Retailers provide huge discounts on a wide range of products, including electronics, appliances, clothes, and furniture. These markdowns serve two purposes: they help firms clear out old inventory and allow them to clean up their finances before 30 June.

Customers may expect savings ranging from 20% to 50%, with certain promotions offering up to 70% off. These sales are particularly popular for high-ticket items like laptops, televisions, smartphones, and kitchen appliances. Not only do big-name electronics businesses participate, but so do major department stores and internet retailers, who drop prices to entice end-of-year shoppers.

EOFY is also strongly associated with tax season, which adds another degree of value. If you buy products for work, such as office furniture or technology, your purchases may be tax deductible. This makes EOFY an excellent time to invest in home office modifications or tools that will benefit your business or work.

Aside from technology and work-related items, there are significant savings in fashion, homewares, and beauty. Brands and retailers frequently spread out their end-of-year deals across many weeks, beginning in late May and sometimes continuing until early July. This provides a large opportunity for intelligent shoppers to plan and take advantage of the greatest deals. With big discounts and tax breaks, it's no surprise that year-end sales are one of Australia's most anticipated shopping events.

EOFY Sales Statistics Overview

Australia's end-of-financial-year (EOFY) sales period has continuously proved its importance in the retail industry, with high customer participation and spending.

According to projections, Australian consumers would spend approximately $10.1 billion on end-of-year sales in 2024, representing an 8.6% rise over the previous year. In the face of economic challenges, businesses increased their marketing and sales efforts to acquire customers, which was the cause of this spike. The expected average consumer spending was $1,638—a $22 rise from 2023. Interestingly, more than 27% of Australians, or 6.2 million people, planned to participate in the sales, indicating that customers are more engaged than in past years.

EOFY sales had an impact that extended beyond personal expenditures. In June 2024, retail sales nationally grew 2.9% year over year, reaching $36.2 billion. This rise was seen across a variety of industries, including department stores, clothes, accessories, and footwear, illustrating the broad influence of EOFY promotions on customer behaviour. 

During the fiscal year, online commerce experienced tremendous growth. According to research, online sales increased by 4.4% over the previous year, with clothes and fashion experiencing the highest year-over-year rise at 19.1%. Other product categories, such as hobbies, leisure items, and health and beauty, showed favourable trends, showing that consumer purchasing patterns were shifting as the year came to a close.

Top Retailers Offering the Best EOFY Sales in 2025

As the End of the Financial Year (EOFY) approaches, Australian retailers are offering considerable discounts across a variety of sectors. From tech devices to fashion and household basics, here's a list of leading merchants offering great offers in 2025.

Jackery Australia

Jackery Australia is a must-see during EOFY if you're looking for portable power solutions. They've offered large discounts on power stations, solar generators, and camping equipment, making it ideal for outdoor enthusiasts and environmentally aware shoppers. Their end-of-year promos frequently feature bundle deals and free shipping, giving buyers the best value possible.

From 1 June to 30 June (AEST), the "Jackery EOFY Sale" offers Australian customers up to 35% off and more for some of the portable power stations and solar generators. This comprehensive sale goes beyond simple price drops, incorporating a "Buy More Save More" tiered discount system on all products, ensuring that whether you're gearing up for off-grid excursions, seeking reliable home backup, or simply looking for portable power for your daily needs, there's a deal to be had before the new financial year begins.

JB Hi-Fi

JB Hi-Fi, known for its vast selection of gadgets, offers considerable discounts on laptops, cell phones, and home entertainment systems. During the EOFY sales period, customers can save up to 50% on select items.

Harvey Norman

Harvey Norman offers reasonable prices on appliances, furnishings, and technological products. Customers can discover discounts on kitchen appliances, bedding, and computing gadgets, making it an excellent choice for home improvement.

The Iconic

Fashionistas will delight as The Iconic offers up to 40% off a wide range of clothes, footwear, and accessories. The retailer's end-of-year sale features local and international brands, catering to various stylistic preferences.

Lenovo

Lenovo has started its end-of-year promotions early, offering discounts on laptops, desktops, and accessories. Customers can benefit from price cuts and bundle deals, which are particularly tempting to students and professionals looking for dependable computing solutions.

Myer

Myer is participating in the EOFY discounts, featuring deals in the fashion, cosmetics, and homeware sectors. Customers can expect discounts on fashion, cosmetics, and kitchenware, allowing for extensive shopping sprees.

How to Prepare for EOFY Sales 2025? 

The End of Financial Year (EOFY) sales are one of Australia's most anticipated shopping occasions, with significant reductions available across various categories, including technology, fashion, homewares, and business needs. You must approach the event strategically to make the most of the 2025 EOFY sales. Preparation not only helps you obtain the best prices but also keeps you from spending too much. Here are some specific ideas to help you plan effectively.

Step 1: Create a Detailed Shopping List

Begin by listing the products you genuinely need or have considered getting throughout the year. Whether it's a new laptop, work equipment, or a winter wardrobe update, making a precise list of what you're searching for will help you keep on track. A well-organised shopping list keeps you from being sidetracked by flashy marketing or impulse purchases, ensuring you leave with products that provide genuine value to your life or job.

Step 2: Set a Realistic Budget

Determine your budget before plunging into the sales. Setting a budget allows you to manage your finances better and prevent the common mistake of overspending. It's easy to overspend during sales events, but setting a set limit will keep you in control. Allocate separate amounts of your budget to different categories—for example, $500 for technology, $200 for fashion, and so on—so that a single significant purchase does not catch you off guard.

Step 3: Research and Compare Prices Ahead of Time

To prevent falling for so-called discounts that are just inflated prices with a temporary markdown, conduct some research on the regular retail prices of the things you want. Use price comparison tools and visit different retailer websites to keep track of normal prices. This way, when EOFY discounts become available, you'll know right away if a discount is genuine or not, ensuring you only invest in real savings.

Step 4: Subscribe to Newsletters and Retailer Alerts

Many retailers give their subscribers early access to end-of-year offers or unique discount codes. Sign up for newsletters from your favourite brands and stores to stay up to date. Retailers frequently use these platforms to promote flash discounts, offer pre-sale access, or provide subscribers with extra benefits such as free delivery or bonus gifts.

Step 5: Understand Each Retailer's Return Policy

Before making any purchase, be sure you understand the store's return and exchange procedures. EOFY bargains may occasionally be final or have terms different from ordinary purchases. Knowing if you can return or exchange an item provides peace of mind and flexibility, particularly for larger or more expensive purchases.

Step 6: Check for Work-Related Tax Deductions

One of the most significant benefits of EOFY shopping is the opportunity to get tax deductions. If you're buying products for work or business usage, such as office furniture, computers, or other tools, consult a tax professional to see if the expenses are deductible. Keep your receipts and any other essential evidence since you will need them when filing your tax return.

Step 7: Plan Ahead for Big Purchases

EOFY discounts are an excellent time to make larger purchases that you've been putting off, such as updating your home office or replacing old equipment. Plan ahead of time by researching the specifications, reviews, and warranty information for the products you're interested in. Check to see whether stock is limited since popular items tend to sell out quickly once sales begin.

Taking a thorough and planned approach to EOFY sales in 2025 can result in significant savings while avoiding financial regrets. A little planning goes a long way toward ensuring that you only buy what you absolutely need - at the greatest available price.

Best Things to Buy During EOFY Sales 2025

End-of-Financial Year (EOFY) sales in Australia provide an excellent opportunity for consumers to gain big discounts across a variety of product categories. As merchants try to clear inventory and boost sales before the fiscal year ends, buyers might discover significant bargains on a variety of things. Here are some of the greatest product categories to consider throughout the fiscal year's sales in 2025:

Technology and Electronics:

EOFY sales are known for providing significant discounts on technology equipment. Laptops, smartphones, tablets, and accessories should all be cheaper. Retailers such as JB Hi-Fi, The Good Guys, and Harvey Norman frequently offer discounts on brands like Samsung, Lenovo, and Apple. 

For example, Samsung's Galaxy S24 Ultra has received discounts of up to AU$350, which includes bonus trade-in credits. Amazon also offers up to 40% off items such as the Echo Dot and Kindle. These discounts provide a wonderful opportunity to improve your digital gear for a fraction of the typical price.

Home Appliances:

Major merchants employ end-of-year sales to provide significant discounts on household equipment. Washing machines, coffee makers, microwaves, and other appliances are available at discounted prices. The Good Guys, for example, advertises a variety of deals on these items, making it an excellent time to replace or improve household equipment. Brands like Tefal are offering up to 70% discount, providing significant savings for customers wishing to upgrade their home settings.

Fashion and Accessories:

Fashion shops participate in end-of-year sales by offering discounts on clothing, footwear, and accessories. Adidas, Cotton On, and The Iconic offer up to 50% off select goods. This time of year is ideal for updating your wardrobe with seasonal clothing and fashionable accessories without breaking the bank.

Homewares and Furniture:

EOFY deals include homewares and furniture, with companies such as Temple & Webster, Sheridan, and Bed, Bath 'N' Table giving up to 40% off select products. Shoppers can save on bedding, cookware, and decorative items, making it an excellent time to redecorate living areas. For example, Sheridan offers 40% off its Abbotson Linen Range, which provides high-quality home textiles at low costs.

Beauty and Personal Care:

Beauty fans can take advantage of EOFY specials, which include savings on cosmetics, skincare, and personal care goods. Adore Beauty and Sephora offer up to 50% off certain goods. This is a fantastic opportunity to stock up on favourite products or try new ones at a discounted price.

Gaming and Entertainment:

Gamers may get EOFY savings on consoles, games, and accessories. For example, EB Games' eBay store provides an AU$100 discount on the PS5 Pro, reducing the price to AU$1,099. Additionally, companies such as Kogan offer up to 60% discounts on gaming monitors and peripherals, appealing to both casual and dedicated gamers.

Mattresses and Bedding:

End-of-year sales are an excellent opportunity to invest in high-quality sleep items. Brands such as Ergoflex provide huge discounts on mattresses, with savings of more than AU$350 on queen-sized alternatives. These discounts offer the opportunity to improve sleep quality with luxury bedding at a lower price.

Automotive Deals:

Car manufacturers frequently announce end-of-year promotions to encourage sales, including discounts on new vehicles. These promotions may include price reductions, additional items, or favourable financing choices, making it an advantageous time for buyers considering a vehicle purchase.

Portable Power Solutions or Backup Power:

For those looking for dependable off-grid power, EOFY deals offer an excellent time to invest in portable solar generators. Jackery Australia provides exceptional value in their solar generator range. 

Get ready to experience ultimate portable power at unbeatable prices! The Jackery EOFY Sale is officially here, running for a full 30 days from 1 June to June 30th AEST. This isn't just any sale – we're offering up to 35% OFF and more across our entire range of innovative solar generators and portable power stations. Whether you're looking for reliable backup power, equipping your next adventure, or making a smart tax-deductible purchase for your business, now's the perfect time to invest.

Jackery Solar Generators for This EOFY Sale

Choosing a Jackery Solar Generator during the EOFY (End of Financial Year) sale season in Australia is a smart move for many reasons, blending financial savvy with practical benefits.

The EOFY period (1 June - 30 June) is Australia's biggest sales event. Jackery's promise of "Up to 35% Off and More!" signals significant price drops you won't typically see at other times of the year. This is your chance to get a premium power solution at a much lower cost.

If you're considering a larger setup (e.g., a power station plus additional solar panels or an extra battery pack), the tiered discounts allow you to unlock even greater savings. This encourages you to build a more comprehensive power system while maximising your value. Here, we recommend Jackery Solar Generator 1000 v2 and 2000 Plus.

Jackery Solar Generator 1000 v2

The Jackery Solar Generator 1000 v2 is set to be a fantastic deal during this Jackery EOFY Sale. The core promise of the Jackery EOFY Sale is substantial discounts across the product range. Given the "Solar Generator" designation, which typically bundles the power station with solar panels, the 1000 v2 will likely see a notable price reduction, potentially making it more affordable than usual.

Ideal Balance of Power and Portability: The Explorer 1000 v2 offers a generous 1070Wh capacity and 1500W AC output (with a 3000W surge). This makes it capable of running a wide range of essential Australian appliances for camping, caravanning, power outages, or even light job site use without being excessively heavy (around 10.8 kg) or bulky.

Rapid Recharging: Its ability to recharge quickly (as fast as 59 min in emergency supercharging mode or 95 min for a full charge via AC) is a major selling point. This means less downtime and more usable power, which is critical in dynamic outdoor or emergency scenarios. As a "Solar Generator," it's designed to pair seamlessly with Jackery SolarSaga 100W or 200W solar panels. Australia's abundant sunshine makes this a highly efficient and sustainable way to recharge the unit off-grid, extending its utility indefinitely for longer trips or remote living.

Long-Lasting LiFePO4 Battery: The inclusion of a LiFePO4 battery means exceptional durability with 4000 charge cycles to 70%+ capacity, translating to a lifespan of up to 10 years with regular use. This offers long-term value, especially considering the investment. ChargeShield 2.0 technology and various safety certifications (RCM, CE, FCC, UL, etc.) provide peace of mind for users in diverse conditions.

Quiet Operation: At less than 22dB, its whisper-quiet operation is a significant advantage over traditional gas generators, making it suitable for peaceful campsites or indoor use during power cuts. The Uninterruptible Power Supply feature ensures that sensitive electronics remain powered during power outages, making it a reliable backup for essential devices at home or in a mobile office.

Jackery Solar Generator 2000 Plus

The Jackery Solar Generator 2000 Plus is a significant investment. Still, during the Australian EOFY sales, its powerful capabilities and the potential for substantial discounts make it an even more compelling proposition. 

Massive Capacity (2042.8Wh base): This isn't just for small devices. The 2000 Plus can power a wide range of high-demand appliances, from fridges and microwaves to portable air conditioners and power tools. This capacity is crucial for extended camping trips, RV adventures, or serious home backup during blackouts.

High Output (3000W Continuous, 6000W Surge): This impressive output means it can handle demanding electronics and even startup surges from motors. You won't be limited to just charging phones; you can run almost any household appliance. This is a key differentiator. The 2000 Plus allows you to add up to five additional battery packs, expanding its capacity from 2kWh up to 12kWh.

UPS Functionality (20ms): It offers an Uninterruptible Power Supply (UPS) feature. This feature ensures that essential appliances like refrigerators or CPAP machines remain powered seamlessly during grid outages, providing peace of mind.

Ultra-Fast Solar Charging: When paired with Jackery SolarSaga 200W solar panels (up to 6 panels can be connected), the 2000 Plus can be fully recharged in as little as 2.5 hours with sufficient sunlight. This is an incredible speed for a unit of its size, making it truly self-sufficient for off-grid living or extended periods without grid access, which is highly valuable in the Australian climate.

Durability, Longevity, and Safety: The use of LiFePO4 (Lithium Iron Phosphate) battery chemistry is a major advantage. It offers an exceptional lifespan of 4000 charge cycles to 70%+ capacity, meaning it's designed to last for over 10 years with regular use. This long-term reliability justifies the investment.

Enhanced Portability (for Its Size): While heavier than smaller units (around 27.9 kg), the Jackery Explorer 2000 Plus often includes built-in wheels and a telescopic handle, making it surprisingly easy to transport despite its high capacity. This design consideration is crucial for moving it around campsites, work sites, or during home emergencies.

EOFY Shopping Tips: How to Maximise Your Savings

End-of-Financial Year (EOFY) sales in Australia provide an excellent opportunity to gain large discounts across a variety of product categories. To take advantage of these bargains, approach shopping strategically. Here are some comprehensive ideas to help you optimise your savings during the end-of-year deals:

Tips 1: Monitor Price Histories

Before the sales begin, look out for the regular cost of the things you're interested in. Understanding the typical pricing allows you to distinguish genuine reductions from inflated ones. Use price tracking tools and check prices from several merchants to guarantee you receive the greatest bargain.

Tip 2: Sign Up for Retailer Newsletters

Subscribing to your favourite merchants' newsletters can provide you early access to sales, exclusive discounts, and promo codes. Retailers frequently reward their subscribers with exclusive discounts, making it an effective approach for staying informed and ahead of the curve.

Tip 3: Create a Shopping List and Set a Budget

Determine the products you require or intend to acquire, and allocate a reasonable budget for each area. This technique helps to reduce impulse shopping and keeps you focused on critical purchases, resulting in larger savings.

Tip 4: Understand Return and Warranty Policies

Before making a purchase, review the retailer's return and warranty policies. This knowledge is critical in the event that the product does not meet your expectations or requires servicing, providing a smooth post-purchase experience.

Tip 5: Leverage Loyalty Programs and Cashback Offers

Many retailers provide loyalty programs or collaborate with cashback services. Participating in these programs allows you to earn points or receive a percentage of your purchase money back, which increases your overall savings.

Tip 6: Be Cautious of 'Too Good to Be True' Deals

While EOFY sales provide significant reductions, be aware of deals that appear overly generous. To avoid scams or counterfeit products, shop at trusted stores and verify the legitimacy of the offers.

Tip 7: Plan for Big-Ticket Items

EOFY sales are a great opportunity to buy big-ticket items like electronics, appliances, and furniture. Plan by researching your desired products' features, reviews, and warranty information. Also, check to see whether the supply is limited since popular items might sell out rapidly once sales start.

FAQs 

The following are the frequently asked questions about the EOFY sales in Australia.

1. What is the biggest sale in Australia?

Boxing Day, which occurs every year on 26 December, is commonly recognised as Australia's largest sales occasion. Retailers around the country offer huge discounts to clear post-Christmas inventory, attracting large crowds both in-store and online. In 2023, Australians are expected to spend nearly $1.25 billion on Boxing Day sales, highlighting its importance in the retail calendar.

2. Who has the best end-of-year sales?

Major Australian shops such as Myer, David Jones, JB Hi-Fi, and The Iconic are well-known for their end-of-year sales, providing significant reductions across various categories, including apparel, electronics, and homewares. These discounts frequently coincide with Boxing Day, allowing shoppers to buy high-quality things at reduced prices.

3. Is Eofy or Black Friday better?

Both the End of Fiscal Year (EOFY) and Black Friday promotions provide considerable savings, but they serve different buying requirements. Consumers generally use EOFY deals in June to make tax-deductible purchases, particularly for work-related items. Black Friday, which occurs in late November, provides significant discounts across a variety of product categories, making it excellent for general shopping and holiday preparations. The decision between the two is based on personal shopping goals and timing.

4. What time of year is best for sales in Australia?

Australia experiences numerous key sales seasons throughout the year. The End of Financial Year (EOFY) sales in June and Boxing Day sales in December are among the most notable, with significant discounts across many categories. Additionally, Black Friday in November and mid-year bargains in July provide major savings opportunities. Retailers exploit these times wisely to boost sales and clear inventory.

5. What are the biggest sale days of the year?

In 2025, the greatest sale days in Australia will be the End-of-Financial Year (EOFY) Sales in June, which provide significant discounts on electronics, homewares, and business-related products. 

Another important occasion is Black Friday on 28 November, which is closely followed by Cyber Monday on 1 December. Both of these offer wide-ranging deals in technology, fashion, and other categories. Boxing Day, 26 December, is the largest and most anticipated shopping day of the year, with huge post-Christmas markdowns in all major retail categories. These crucial dates represent a peak opportunity for Australian shoppers to get the finest deals of the year.

Final Thoughts

EOFY sales in 2025 provide a wonderful opportunity to save money on everything from technology and household appliances to fashion and portable power sources. Customers can avoid mistakes and receive genuine discounts by completing extensive price research, following deals, and carefully planning purchases. With these ideas and skills in hand, you can effortlessly navigate the EOFY bargains, ensuring you get the best value while purchasing wisely and efficiently during this much anticipated Australian event.