EOFY Sales 2024: What to Buy in This Year's EOFY Sales

Buying guide ·
EOFY Sales 2024: What to Buy in This Year's EOFY Sales

When the financial year ends, or EOFY, it's one of Australia's most significant sales times. Stores want to get rid of their extra stock, and customers can get great deals. It's a considerable chance for business owners and marketers who want to make more money and make a difference.    


The end-of-the-financial-year (EOFY) deals are one of the best times to get huge discounts on electronics, furniture, home appliances, and more that you'd typically have to pay a lot for.     


We're talking about the EOFY sales when many Aussies try to get a good deal online or at their favourite shops. We also recommend that Jackery Solar Generators are a good buy for this shopping season.

Table of Contents

Key Takeaways:

A shopper study from 2023 found that up to 90% of consumers will take part in the end-of-the-financial-year sales in some way.

Usually, the EOFY sale is set to begin on 3 June, but it would only last two weeks, ending well before the end of the financial year.

In 2023, about 7 million people in Australia planned to shop during the end-of-year sales, about 39% of women and just over 34% of men

We listed the valuable tips for customers and retailers before and during EOFY sales.

The dishwasher, air fryer, washing machine, mattress, vacuum, and fridge are the best sellers in the last EOFY sales.

We recommend Jackery Solar Generator 2000 Plus, 1000 Pro, and 300 Plus in this EOFY sale.  

What Are The EOFY Sales?

End of Financial Year (EOFY) sales happen in Australia on 30 June, the last day of the financial year. They are promotional events. Around this time, businesses often offer significant discounts and other perks to eliminate any leftover stock and meet their sales goals before the new fiscal year starts.

Early EOFY sales can begin in May and end in June. They might even go on into July, depending on the store. Savvy shoppers can find great deals on anything they want during these sales because there's no limit to what you can buy and save money on.

A shopper study from 2023 found that up to 90% of consumers will take part in the EOFY sales in some way. Meanwhile, eBay Australia found that 45% of Australians eagerly await sales events to buy things they don't need.

When Do The EOFY Sales Start and End?

Even though the end of the financial year is in June, many brands will start their sales weeks early, even as early as late May. Different stores may have deals that only last a few days or weeks after they start.

Usually, the EOFY sales is set to begin on 3 June, but it would only last two weeks, ending well before the end of the financial year.

EOFY Sales Statistics Overview 

The EOFY sales is a significant retail event in Australia, comparable in scale to Black Friday and Boxing Day. Consumers anticipate substantial discounts on technology, footwear, apparel, cosmetics, and other products.

The numbers can explain everything. Let's look at the sales numbers for the end of the financial year in 2023 to see how important this time of year is for Australians.

More than 45% of Australians surveyed by eBay in 2023 were looking forward to end-of-financial-year sales events to buy things they didn't need. Also, more than 55% of those who answered spent at least half of their end-of-year budget on things that make them happy during this time.

search volume trends for eofy sales

(Data Source: eBay Report)

In 2023, about 7 million people in Australia planned to shop during the sales. Searches started to go up in May, with a 223% rise in sales-related searches. In June, they went up by 50% for EOFY sales, showing that June is the most popular month for EOFY.

Most people who planned to shop during the end-of-the-financial-year sales did online and in-store shopping. About a quarter chose only to shop online, and just under a quarter chose to only shop in person. About 39% of women and just over 34% of men planned to buy things during the EOFY sales time.

How to Prepare for EOFY Sales 2024? 

In many places, like Australia, the end-of-the-financial-year (EOFY) sales at stores usually start in early June, which is also the end of the fiscal year. During this time, stores lower costs to eliminate their old stock and offer the best deals before the new fiscal year starts.

how to prepare for eofy sales 2024

The EOFY deals are sometimes a great time to buy things you need but need to know if you can typically afford them. Also, now is a great time to give yourself or someone you care about something nice. You earned it!

Online store owners must start making plans by the end of May to ensure their marketing, goods, and shipping are all ready for the upcoming huge clearance sale and rush. Here are some tips for preparing for the EOFY sales for shoppers and stores.

How to Prepare for EOFY Sales [Customers Tips]  

It's hard to tell if something is a deal during Australia's EOFY sales because there's so much to buy. Following the simple tips below, you could win big this June.

  1. Pay Attention to Price History: One of the best reasons to get ready for a big sale is to make a shopping plan and keep an eye on past prices for the things you want before the end-of-the-year sales. You can use this to determine how much to spend on a particular thing.
  1. Sign Up for Retailer Newsletter: To stay current, follow your favourite stores on social media or sign up for their newsletters. They often send special offers, discounts, or early entry to customers who have bought from them.
  1. Prepare A Shopping List: Write down everything you need or want to buy and rank them by how much they cost and how important they are to you. This will help you stay prepared and not buy things you don't need.
  1. Research The Product Features: Knowing what features are important to you can help determine how much a specific tech item will cost. There are always new goods on the market with fantastic features you might not need or use. If you want to save money, choose an older model.  
  1. Set A Budget: It's easy to spend more than you can afford when deals are going on, so a budget will help you make smart financial choices.

How to Prepare for EOFY Sales [Retailers Tips]   

EOFY sales are the best time for stores to sell items quickly, except for customers. In the days before the big day, stores can get rid of old stock and make room for new things, which helps them balance their books.  

  1. Strategic Stock Management: EOFY sales are a great time to eliminate things that don't sell quickly and make room for new stock. This means lowering the prices of expensive goods and excess goods.
  1. Leverage Seasonal Sales: EOFY is always a time for substantial clearance sales and great deals. Stores can make a lot of money by giving huge discounts on well-known brands, especially electronics and home products like washing machines, cell phones, and air fryers.
  1. Maximise Marketing Tactics: To get people excited about these deals, you must use innovative marketing. Use targeted ads, email blasts, and social media posts to inform people about great deals on popular names and the newest tech.

What Are The Best Things to Buy This EOFY Sales?

According to a study last year, 73% of EOFY customers said "big ticket" items were their favourite things to buy overall. The study found that the following six items are usually the ones that people buy the most during EOFY sales:

  • Dishwashers
  • Air fryers
  • Washing machines
  • Mattresses
  • Vacuums
  • Fridges

If you want to treat yourself this EOFY or the next one but need help knowing where to start, here are some of the most popular things Australians buy now.  

Tech & Electronics   

Technology is one of the main things shoppers on a budget want to buy during the deals. Electronics from all brands, big and small, are often on sale for lower prices. These tech products and electronics include:

Tech & Electronics in EOFY Sales






Gaming Console


Smart Home Appliances

Solar Generator

Getting some "innovative" technology, like solar generators, is also a good idea when you buy tools like computers, laptops, and phones. Australia has vast land and beautiful scenery, so purchasing a solar generator like the Jackery Solar Generator could be a cool thing to do for all your outdoor trips or even as a backup power source for your home.

how jackery solar generator works

The Jackery Solar Generator comprises Jackery Solar Panels and a Portable Power Station. It uses only sun energy, which is cleaner, lasts longer, and is more beneficial than gas generators. You can even use a solar generator in the house while sleeping because it makes less noise. We'll talk more about Jackery Solar Generators below, so keep reading!

Kitchen & Home Appliances   

The EOFY deals are one of the best times of the year to buy small home appliances. This is usually when the air fryer craze is at its strongest. Australians bought the fourth most air fryers at the EOFY (2023). If you look around, there are deals on some of the best air fryers worth hundreds of dollars.

Furniture & Home Decors   

Since a new mattress can easily cost over $1,000, it's unsurprising that they're at the top of many Aussies' wish lists at the end of the financial year. For the end of the fiscal year (2023), some high-end brands gave more than 60% off queen and king-sized beds.

Many furniture and home decor stores also have big sales at the end of the year. This is a great time to get new chairs, dining sets, tables, and other things to make your bedroom or living room look better.

Beauty Products & Clothing   

Need to get a new wardrobe? 83% of its customers say they will buy clothes and shoes during the EOFY deals. (Afterpay's EOFY Insights)

During the EOFY sales, clothing stores often offer discounts on fashion and clothing. You can get deals on luxury brands, clothes, shoes, and accessories. The same goes for beauty and personal care items, like hairstyling tools, makeup, and more.


When the new year comes around, car sales often have some of the best deals. This is mainly because car dealers and makers want to sell as many cars as possible to make the most money and improve their end-of-financial-year (EOFY) results.

Each car lot will have sales goals to reach, and they'll want to get rid of as many old cars as they can to make room for newer models, which like to come out around this time.

Jackery Solar Generators for EOFY Sales

As mentioned above, buying a solar generator in EOFY sales 2024 is wise. If you want to buy a solar generator but stopped by the price, this time, it's a perfect chance to include a solar generator in your shopping list.  

Jackery is the leading brand of solar products, including solar panels, portable power stations, and solar generators. Here, we will introduce our Jackery Solar Generators, which combine Jackery Solar Panels with Portable Power Stations to use solar energy fully.

Jackery Solar Generator 2000 Plus

The Solar Generator 2000 Plus by Jackery significantly enhances the available choices for portable electricity with its exceptional performance. With its substantial capacity and impressive power output, this device can provide electricity to regular vans for an extended time, making it ideal for outdoor excursions or as a home backup power supply. Adding battery cells to the Jackery Solar Generator 2000 Plus enhances its capacity from 2 kWh to 12 kWh, leading to a significant transformation in providing backup power for households.

The Explorer 2000 Plus has a maximum power output of 3000W, 30% greater than other 2 kWh versions with similar capabilities. Although the Solar Generator 2000 Plus is commonly used, it may achieve a complete charge within 6 hours by utilising 6 SolarSaga 100W solar panels. The power source achieves self-sufficiency by harnessing solar energy rather than relying on the power grid for charging.

The supplementary battery pack can be recharged using solar panels, offering extra versatility while enhancing charging efficiency and reducing time consumption. Jackery Solar Panels have a high sunlight conversion efficiency of up to 25%, producing more energy. You can consider Jackery Solar Generator 2000 Plus in this EOFY sales season.

jackery solar generator 2000 plus

Jackery Solar Generator 1000 Pro

The Jackery Solar Generator 1000 Pro comprises SolarSaga 80W solar panels and the Explorer 1000 Pro portable power station. It is quiet (as low as 46dB), lasts ten years or more, and can be fully charged in 1.8 hours. Its steady-powering dual 100W PD design ensures all your essential electronics work even if the power goes out.

The 1002Wh capacity of the rechargeable Explorer 1000 Pro power station means that it can power 93% of products, such as fridges, TVs, computers, E-bikes, and more. At a fair price, it should be your first choice!

It also has two 100W PD connectors and two USB-C ports, which let you charge devices like computers, smartphones, and iPads quickly and reliably. The MPPT technology guarantees that sun charging will work 99% of the time. Ultimately, the power station can be charged in less than 1.8 hours. Solar power is one way to charge, but you can also use a wall outlet or carport.

jackery solar generator 1000 pro

Jackery Solar Generator 300 Plus

The Jackery Solar Generator 300 Plus is a tiny powerhouse that makes charging easier indoors and outdoors. This portable solar generator combines SolarSaga 80W or 40W with Explorer 300 Plus, which is made to meet the many energy needs of travellers on the go. It has a large capacity of 288Wh and a powerful 300W output.

The Jackery Explorer 300 Plus Portable Power Stations have two PD ports that can output up to 100W each. They can fast charge multiple devices simultaneously, making them a flexible and effective way to charge. Due to its small size and lightweight, it is straightforward to charge outside, giving you a stable power source for your adventures.

The different charging choices on the Jackery Solar Generator 300 Plus allow you to charge your phones and other electronics wherever your travels take you. Performance and mobility come together in this portable power station, ensuring your devices stay charged, whether outside or inside.  

jackery solar generator 300 plus

Advanced Tips for Customers & Retailers in EOFY Sales

There is still time for the EOFY sales to start, but we recommend you use this time to figure out what you need. That way, when the sales begin in June, you'll be ready with your shopping list and know how much you're willing to spend on something.  

Advanced Tips for Customers in EOFY Sales   

For the best EOFY deals in Australia, here are some tips that will help you save the most money and have the best time shopping:

  1. Compare Products & Prices: Just because something is on sale isn't the best deal. During busy sales, some stores raise the price before giving a "discount," which is the same price or a little less. You could have found the same item for 30% less if you had spent five more minutes looking. Don't settle for 20% off. 
  1. Choose An Alternative Brand: You don't always need to buy the newest version of something, like a tech item or device. A newer, less old model might have similar or the same features at a much lower price. The same goes for names: high-end brands may cost more, but could you get a better deal if you bought from a less well-known store?
  1. Avoid Unnecessary Add-ons: This is especially important for expensive things like cars or TVs. When you purchase something, don't ruin your good luck by adding costly extras you don't need.
  1. Ask for Discounts in Person: Some stores will match the lowest price, so watch for those rules. If you see an identical item for less at another store, take a picture or video of it and bring it with you when you go to the store. Also, bargain with the store owner over the end price. You can get bigger deals if you ask, even during busy shopping times.
  1. Pick Different Payment: During sales, some credit cards or payment methods offer extra discounts, cashback, or price points. When you pay, these perks can get you an even better deal and help you save the most money.

Advanced Tips for Retailers in EOFY Sales   

People will be actively looking for deals, so EOFY is a great time to attract them with hot deals. As this time approaches, offering discounts and starting new specials are great ways to boost sales. It strongly suggests that you think about the following tips to improve your sales and deals:  

  1. Streamline Shipping & Handling: As sales grow, it's essential to handle logistics quickly and effectively. Some management systems can automate the shipping process, which helps companies handle higher demand without affecting delivery times. Not only does this help lower costs, but it also makes customers happier by meeting their standards for fast shipping.
  1. Best Business Practices: The EOFY is also an excellent time to review your business's processes and costs again. Small businesses should improve their supply chain handling and try to get better deals from suppliers and shipping companies.
  1. Financial Review & Planning: Doing a complete financial review after the end of the fiscal year (EOFY) sales is essential. This helps you figure out how the best sales affect the health of your small business and make plans for the next fiscal year.

EOFY Sales 2024 FAQs

The following are the frequently asked questions about EOFY sales in 2024.

  1. 1. When is the end of financial year sale?

EOFY is an initialism abbreviated as the financial year's end. The financial year in Australia concludes on 30 June. Many Australian shops commemorate the conclusion of the fiscal year by offering sales throughout the entire month of June.

  1. 2. What does EOFY stand for?

The end of the financial year (EOFY) is essential to your organisation. You must fulfil tasks, file tax returns, and strategise for the upcoming fiscal year.

  1. 3. Does Apple have sales at the end of financial year?

The end of the financial year (EOFY) presents an opportune moment to seize a favourable bargain on Apple merchandise. There are notable discounts available, which include reduced prices for iPhones and Macbooks.

  1. 4. What are the financial year dates in Australia?

The Australian financial year is a yearly duration for taxation, budgeting, and financial reporting objectives. The period commences on the 1 July and concludes on 30 June of each successive calendar year. The establishment of this period in Australia in 1851 was mandated by legislation to streamline taxation and financial reporting processes.

  1. 5. What is the current financial year in Australia?

In Australia, the financial year starts on 1 July and ends on 30 June the following year. Therefore, the current financial year is 2023-24, from 1 July 2023 to 30 June 2024.

Final Thoughts

EOFY is more than a time for huge sales and great buyer deals. But it's also an excellent time to plan for growth and development.  

This page shows you everything you need to know about the EOFY sales 2024. It also tells you what to buy and gives you tips for before and during the sales. We believe the Jackery Solar Generator is the best thing you can buy this season because it gives you power for all your outdoor activities and as a backup for your house.  

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